"Unternehmen." . . "Storytelling." . . "Storytelling" . "Marketing." . . "Vertelkunst." . . "BUSINESS & ECONOMICS / Management Science" . . . . . . . . . . . . . "Whoever tells the best story wins how to use your own stories to communicate with power and impact" . "Whoever tells the best story wins how to use your own stories to communicate with power and impact"@en . . . . . . . . . . . . . "Livres électroniques" . . "Whoever Tells the Best Story Wins How to Use Your Own Stories to Communicate with Power and Impact" . . "How to use your own stories to communicate with power and impact" . . . . . "Electronic books" . "Electronic books"@en . . . . . . "Whoever tells the best story wins : how to use your own stories to communicate with power and impact"@en . "Whoever tells the best story wins : how to use your own stories to communicate with power and impact" . . . . . . . . . "Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. --" . . "Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. --"@en . . . . . . . . "Wirtschaft." . . "historiefortælling" . . "Business communication." . . "Business communication" . "BUSINESS & ECONOMICS Business Communication Meetings & Presentations." . . "Entreprises." . . "virksomheder" . . "BUSINESS & ECONOMICS / Industrial Management" . . "Comunicación en los negocios." . . "virksomhedskommunikation" . . "BUSINESS & ECONOMICS / Management" . . "kommunikation" . . "Kommunikation." . "Electronic books." . . . . "Communicatie." . . "BUSINESS & ECONOMICS / Organizational Behavior" . . "Escritura creativa." . . "Communication." . .