A History of Popular Culture More of Everything, Faster and Brighter
This lively and informative survey provides a thematic global history of popular culture focusing on the period since the end of the Second World War. A History of Popular Culture explores the rapid diffusion and 'hybridization' of popular culture as the result of three conditions of the world since the end of World War Two: instantaneous communications, widespread consumption in a market-based economy and the visualization of reality. Betts considers the dominance of American entertainment media and habits of consumption, assessing adaptation and negative reactions to this inf.
"This lively and informative survey provides a thematic global history of popular culture focusing on the period since the end of the Second World War. A History of Popular Culture explores the rapid diffusion and 'hybridization' of popular culture as the result of three conditions of the world since the end of World War Two: instantaneous communications, widespread consumption in a market-based economy and the visualization of reality. Betts considers the dominance of American entertainment media and habits of consumption, assessing adaptation and negative reactions to this inf."@en
"Raymond Betts presents an up-to-date, thematic global history of popular culture. His writing style is lively and informative, and the book will be of interest to both students and general readers."@en
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POLITICAL SCIENCE / Public Policy / Cultural Policy
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