"Image de la femme." . . "USA." . . "POLITICAL SCIENCE Political Process Elections." . . "Communication politique États-Unis." . . "Campagne électorale." . . . . "Women political candidates Press coverage United States." . . "Women political candidates United States." . . "Massenmedien." . . "États-Unis." . . "Political campaigns United States." . . "Wahlkampf." . . "Politik." . . "Élections Dans les médias États-Unis." . . "Mass-média." . . "Candidates (Élections) États-Unis." . . "Communication in politics United States." . . "Communication politique." . . "Candidate (Élection)" . . "POLITICAL SCIENCE Political Process General." . . "Image médiatique." . . "Différence selon le sexe." . . "Marketing politique États-Unis." . . . . . . . . . . . . . . . . . "Electronic books"@en . . . . . . "A poll as recently as 2000 revealed that one third of the population thinks 'there are general characteristics about women that make them less qualified to serve as president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. VideoStyle, Webstyle, NewStyle digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes.; Among their findings are that female candidates dress more formally, smile more, act 'tougher' when they can, and prefer scare tactics to aggressive attack ads. This book also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes."@en . "Gender and candidate communication" . . . "Gender and candidate communication videoStyle, webStyle, newsStyle" . "Gender and candidate communication videoStyle, webStyle, newsStyle"@en . "This book digs deep into US political campaigns of the last decade, sifting through thousands of ads, websites, and newspaper articles to find out how successful female candidates have been in breaking down gender stereotypes."@en . . . . . . . . . . . . "Gender and candidate communication : videoStyle, webStyle, newsStyle" . . . . "Gender and Candidate Communication"@en . "Ressources Internet" . . . . . . . . . . . . . . . . . . . . "Campagnes électorales États-Unis." . . "Médias et femmes États-Unis." . . "Genre." . . "Candidates aux élections États-Unis." . . "Kandidatin." . . "Candidates (Élections) dans la presse États-Unis." . . "Mass media and women United States." . . "Communication en politique États-Unis." . .