http://worldcat.org/entity/work/id/801240524

Scientific writing a reader and writer's guide

Given that scientific material can be hard to comprehend, sustained attention and memory retention become major reader challenges. Scientific writers must not only present their science, but also work hard to generate and sustain the interest of readers. Attention-getters, sentence progression, expectation-setting, and "memory offloaders" are essential devices to keep readers and reviewers engaged. The writer needs to have a clear understanding of the role played by each part of a paper, from its eye-catching title to its eye-opening conclusion. This book walks through the main parts of a pape.

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