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http://worldcat.org/entity/work/id/801240784

Marketing the city the role of flagship developments in urban regeneration

Flagship developments (high-profile, self contained developments) have played a very significant role in recent urban regeneration policy. They have allowed local authorities to become involved in economic development and have acted as magnets to attract private investment in an area. This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the dev.

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  • "Flagship developments (high-profile, self contained developments) have played a very significant role in recent urban regeneration policy. They have allowed local authorities to become involved in economic development and have acted as magnets to attract private investment in an area. This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the dev."@en

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  • "Ressources Internet"
  • "Electronic books"@en

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  • "Marketing the city the role of flagship developments in urban regeneration"
  • "Marketing the city the role of flagship developments in urban regeneration"@en
  • "Marketing the City : the role of flagship developments in urban regeneration"
  • "Marketing the city : the role of flagship developments in urban regeneration"
  • "Marketing the city : the role of flagship developments in urban regeneration"@en

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