Linked Data Explorerhttp://worldcat.org/entity/work/id/801642450
Entrepreneurial marketing the growth of small firms in the new economic era
Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
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- http://experiment.worldcat.org/entity/work/data/801642450#Topic/marketing
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- http://experiment.worldcat.org/entity/work/data/801642450#Topic/entrepreneurs_economie_politique
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- http://id.worldcat.org/fast/1121328
- http://experiment.worldcat.org/entity/work/data/801642450#Topic/business_&_economics_marketing_general
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http://schema.org/description
- "Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s."@en
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- "Entrepreneurial marketing"
- "Entrepreneurial marketing the growth of small firms in the new economic era"@en
- "Entrepreneurial marketing the growth of small firms in the new economic era"
- "Entrepreneurial marketing : the growth of small firms in the new economic era"
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