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http://worldcat.org/entity/work/id/801866721

Competitive strategy for media firms : strategic and brand management in changing media markets

Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

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  • "Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets."
  • "Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets."@en
  • "Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise."

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  • "Electronic books"@en
  • "Electronic resource"

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  • "Competitive Strategy for Media Firms Strategic and Brand Management in Changing Media Markets"
  • "Competitive strategy for media firms : strategic and brand management in changing media markets"@en
  • "Competitive strategy for media firms : strategic and brand management in changing media markets"
  • "Competitive strategy for media firms strategic and brand management in changing media markets"
  • "Competitive strategy for media firms strategic and brand management in changing media markets"@en

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