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http://worldcat.org/entity/work/id/802252909

The next evolution of marketing connect with your customers by marketing with meaning

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about

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creator

description

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  • "Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath's new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. Gilbreath describes success stories, including: Samsung's laptop and cell phone charging stations, now found in more than 50 airports throughout the United States; Dove's Campaign for Real Beauty and its viral video "Evolution," which has been viewed more than 100 million times; and Burger King's Xbox advergames, which helped boost the company's profits by 40 percent in one year. This comprehensive model uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers' needs.--From publisher description."

genre

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  • "Livres électroniques"
  • "Electronic books"@en

name

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  • "The Next Evolution of Marketing : Connect with Your Customers by Marketing with Meaning"
  • "The next evolution of marketing connect with your customers by marketing with meaning"@en
  • "The next evolution of marketing connect with your customers by marketing with meaning"
  • "The next evolution of marketing : connect with your customers by marketing with meaning"

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