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The next big thing spotting and forecasting consumer trends for profit

The Next Big Thing reveals how trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable readers to anticipate, prepare for and benefit from trends.

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  • "The Next Big Thing reveals how trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable readers to anticipate, prepare for and benefit from trends."@en
  • ""The Next Big Thing is the first book to reveal how consumer trends work, how to spot them, and how to use that knowledge to drive competitive advantage. Investigating everything from types of trend to trend drivers and prediciton, and with a full explanation of the concept of trend marketing, it will help you to anticipate, prepare for and benefit financially from trends. Full of examples and comments from industry insiders, this book also includes case studies of companies that benefitted from spotting trends."--Résumé de l'éditeur."

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  • "Livres électroniques"
  • "Electronic books"@en

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  • "The next big thing : spotting and forecasting consumer trends for profit"
  • "The next big thing spotting and forecasting consumer trends for profit"
  • "The next big thing spotting and forecasting consumer trends for profit"@en

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