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Web analytics 2.0 : the art of online accountability and science of customer centricity

"Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!"--Resource description page.

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  • "Art of online accountability and science of customer centricity"

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  • ""Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!" --Descripción del editor."
  • ""Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!"--[Source inconnue]."
  • "In the book, Avinash Kaushik lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.--[book cover]."
  • "The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast. In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools."
  • ""Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!"--Resource description page."@en
  • "CD-ROM includes an hour of audio of two podcasts titled "Web Analytics Simplified" and "Social Media Analytics". It also includes four hours of videos of useful instruction in topics from actionable web analytics to actionable small-business KPIs to innovative uses and measurement of Twitter efforts, and about web analytics vendor comparisons and how to achieve analytics nirvana. Finally, an exclusive video about the future of web analytics and what cool things might be around the corner. The CD-ROM also has a section of resources and presentations, as well as a copy of Adobe Reader.--[from book]."

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  • "Electronic books"@en
  • "Electronic books"
  • "Livres électroniques"

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  • "Web analytics 2.0 : the art of online accountability and science of customer centricity"@en
  • "Web analytics 2.0 : the art of online accountability and science of customer centricity"
  • "Web analytics 2.0 : mesurer l'impact de votre site Web et des réseaux sociaux pour optimiser votre activité et répondre aux attentes de vos visiteurs"
  • "Web analytics 2.0"
  • "Web analytics 2.0 the art of online accountability & science of customer centricity"@en
  • "Web analytics 2.0 the art of online accountability & science of customer centricity"
  • "Web analytics 2.0 : the art of online accountability & science of customer centricity"
  • "Web analytics 2.0 mesurer l'impact de votre site internet et des réseaux sociaux pour optimiser votre activité et répondre aux attentes de vos visiteurs"
  • "Web analytics 2.0 : mesurer l'impact de votre site internet et des réseaux sociaux pour optimiser votre activité et répondre aux attentes de vos visiteurs"
  • "Web Analytics 2.0 : the art of online accountability et science of customer centricity"

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