"Ventes Gestion Guides, manuels, etc." . . "Produits de marque Gestion Guides, manuels, etc." . . "BUSINESS & ECONOMICS Sales & Selling Management." . . "Gotts, Ian." . . "Business." . . "Consommateurs Comportement." . . "Brand name products --Management." . . "BUSINESS & ECONOMICS Decision-Making & Problem Solving." . . "Ventes Gestion." . . "Produits de marque Gestion." . . "Consommateurs Comportement Guides, manuels, etc." . . . . . . "Why killer products don't sell : how to run your company to a new set of rules" . . . . . . . . "Coming from conversations with executive teams of technology companies, venture capitalists, and M & A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness."@en . . . . . . . "Why killer products don't sell how to run your company to a new set of rules"@en . "Why killer products don't sell how to run your company to a new set of rules" . . "Why Killer Products Don't Sell" . . . "Why Killer Products Don't Sell How to run your company to a new set of rules" . "Why Killer Products Don't Sell How to run your company to a new set of rules"@en . . . . . "Livres électroniques" . . . "Why killer products don't sell"@en . . . . . . . . "Coming from conversations with executive teams of technology companies, venture capitalists, and M & A advisers, the insights contained in iWhy Killer Products Don't Sell/i are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness."@en . "Electronic resource"@en . . . . . "Electronic books"@en . . . .