Designing surveys : a guide to decisions and procedures

Presents the most modern survey techniques and procedures.

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"Presents the most modern survey techniques and procedures."@en
"This title provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind."
"Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making from setting the basic features of the survey through development, testing, and data collection."

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