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Redefining global strategy : crossing borders in a world where differences still matter
According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.
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http://schema.org/description
- "According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world."
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- "Redefining global strategy : Crossing borders in a world where differences still matter"
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