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Psychology in Economics and Business an Introduction to Economic Psychology

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  • "A number of books on economic psychology have appeared in the past few years. The most recent publications are by MacFadyen and Mac Fadyen (1986), Furnham and Lewis (1986), Lea et al. (1987) and Van Raaij et al. (1988). Why produce yet another book for this discipline? This question can be answered in various ways. In a sense, this book is the answer in itself. Its presentation of re search and theories is innovative in this field, at least to my knowledge. It attempts to structure the many theories emerging in the interdisci plinary science of economic psychology and to explain the background of the research. The second answer is pragmatic. In our introductory course of eco nomic psychology for economics students at Erasmus University Rot terdam we used several of the above mentioned books. Our experience with this material is that, when preparing our lectures, we had to ex plain many additional theories and experiments to our students. fur thermore, diagrams, figures and examples had to be culled from other sources or made by ourselves. It is not my intention to run down these publications since I think they provide an excellent treatment of a num ber of topics by specialists in economic psychology. The plan for the present book, however, emerged from our need to present an integrated introductory course for our students."
  • "Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administration. It describes the experiments and explains the psychological background associated with the topics. The book presents the state of the art in behavioral economics and economic psychology and their applications to economics and business. The first part organizes economic psychological themes within a common paradigm. The applications belong to a great variety of fields in economic psychology, including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, economic socialization, demand theory, attitudes and brand images, decision making and heuristics, economic expectations, well-being, poverty and consumer satisfaction. The second part deals with information processing in a wider sense. The psychological principles of consistency and attribution are dealt with and recent developments in rationality and choice under uncertainty are considered. A chapter on game theory focuses on psychological factors in several social dilemmas. Strategies and tactics in human interaction are dealt with in a chapter on negotiation behavior. The chapter on economic psychological methods deals with the acquisition of knowledge from the observation of economic behavior in reality and in experimental settings."

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  • "Electronic books"

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  • "Psychology in Economics and Business an Introduction to Economic Psychology"
  • "Psychology in Economics and Business An Introduction to Economic Psychology"
  • "Psychology in economics and business : an introduction to economic psychology"

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