"Multidimensionale Skalierung." . . "SAGE." . . "Construction d'une échelle (Sciences sociales) Guides, manuels, etc." . . "Verbraucherverhalten." . . "Association for Consumer Research (Provo)" . . "Association for Consumer Research (Provo)." . "Marketingforschung." . . "marketing recherche scientifique [manuel]" . . "Marktonderzoek." . . "Marktonderzoek" . "Consumidores Preferencias" . . "Consumidors, Comportament dels Investigació." . . "Marketing research Statistical methods Handbooks, manuals, etc." . . "Consumidores Psicología." . . "Potrošniki Vedenje Motivacija Priročniki." . . . . "Badania marketingowe metodologia." . . "Consumatori - Comportamento - Metodi di ricerca." . . "Konsumenci postawy badania." . . "Marketing Recherche Guides, manuels, etc." . . "Consommateurs Préférences Recherche." . . "Marketing research." . . "Marketing research Statistical methods." . . "Estudios de mercado" . . "Mercat Investigació." . . "Consumentengedrag." . . "Consumentengedrag" . "Konsumentenverhalten" . . "forbrugerundersøgelser" . . "comportement du consommateur recherche scientifique [manuel]" . . "Échelle multidimensionnelle Guides, manuels, etc." . . "Comportamentul consumatorului Cercetare ştiinţifică." . . "Raziskave trga." . . "Marketing." . . "Marketing" . "marketing" . "markedsanalyse" . . "Consumer behavior Research." . . "Consommateurs Attitudes Recherche." . . "Investigación comercial." . . "Werbeerfolgskontrolle." . . "Meetmethoden." . . "Meetmethoden" . "Ricerche di mercato." . . "Consommateurs Comportement Recherche Guides, manuels, etc." . . "Forbrugeradfærd" . . "forbrugeradfærd" . "Scaling (Social sciences) Handbooks, manuals, etc." . . "Konsumverhalten." . . "Enquestes socials Metodologia." . . "Cercetări de marketing." . . "Forschungsmethode Verbraucherforschung." . . "Actitudes (Psicometría)" . . "Association for Consumer Research (É.-U.)" . . "Comportement du consommateur." . . "Consumo." . . . . . . . . . . "Marketing scales" . . "`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students."@en . . . . . . . . . . "Electronic books"@en . . . . . . . . . . . . . . . . . . . . . . "Reference works" . . . . . . . . . . . . . . "Handbook of marketing scales multi-item measures for marketing and consumer behavior research" . "Handbook of marketing scales multi-item measures for marketing and consumer behavior research"@en . . . . . . . . "This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research." . "Matériel didactique" . . . . . . . . . . . . . . . . . . "\"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs\"--Book Jacket." . . . . . . . "Handbook of marketing scales : multi item measures for marketing and consumer behavior research" . . . . . . . . . . . . "Handboeken (vorm)" . . "The Handbook of Marketing Scales represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs." . . . . . . . . . . . . . "Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research" . . . . . . . . . . . . . . . . . . "Wörterbuch (Fachlexikon)" . "Wörterbuch (Fachlexikon)"@en . . . . . . . . . . . . . . . . . "Handbook of marketing scales : multi-item measures for marketing and consumer behavior research"@en . "Handbook of marketing scales : multi-item measures for marketing and consumer behavior research" . . "Messung" . . "Investigación de mercados." . . "Actitud del consumidor." . . "analysemetoder" . . "Forschung." . . "Verbraucherforschung." . . "Forschungsmethode Marketingforschung." . . "Consommateurs Comportement Recherche." . . "Methode." . . "Marktforschung" . . "Marktforschung." . "markedsføring" . . "Skalering" . . "Marketing Recherche." . . "Marketing Marketinška strategija Razporeditev Priročniki." . . "Markedsanalyser" . . "Vedenje potrošnikov." . . "Recherche en marketing." . .