"In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Authors Reeves and Nass present the results of numerous psychological studies that led them to the conclusion that people treat computers, television and new media as real people and places."
"Exploring the findings of recent research on how to humanize the technology of graphical user interfaces, this volume includes the authors' predictions for the future of design and policy in the technology of graphical user interfaces. --Publisher."@en
"In this work, Byron Reeves and Clifford Nass demonstrate that interactions with computers, television and new communication technologies are identical to real social relationships and to the navigation of real physical spaces."@en

"The media equation : how people treat computers, television and new media like real people and places"
"The media equation : how people treat computers, television, and new media like real people and places"@en
"The media equation : how people treat computers, television, and new media like real people and places"@sv
"The media equation : how people treat computers, television, and new media like real people and places"
"The media equation : how people treat computers, televisions, and new media as real people and places"@en
"˜Theœ media equation how people treat computers, television, and new media like real people and places"
"The media equation : how people treat computers, television, and the new media like real people and places"
"The media equation : How people treat computers, television, and new media like real people and places"
"The media equation how people treat computers, television, and new media like real people and places"
"The media equation : how people treat computers, televisions, and new media like real people and places"