L'art d'influencer : analyse des techniques de manipulation

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http://experiment.worldcat.org/entity/work/data/807450723#Topic/communication_aspect_social
http://experiment.worldcat.org/entity/work/data/807450723#Topic/persuasion_psychologie
http://experiment.worldcat.org/entity/work/data/807450723#Topic/technique
http://experiment.worldcat.org/entity/work/data/807450723#Topic/manipulacja_psychologia
http://experiment.worldcat.org/entity/work/data/807450723#Topic/communication
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http://experiment.worldcat.org/entity/work/data/807450723#Topic/communication_aspect_psychologique
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"À partir d'une approche entièrement nouvelle des phénomènes de communication, l'ouvrage fait apparaître l'homogénéité des phénomènes d'influence que l'on trouve dans la mise en oeuvre des techniques classiques de la vente, de la publicité, des discours persuasifs, de la séduction, de la propagande, du management des motivations et de diverses manipulations de la vie quotidienne."

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"L'art d'influencer : analyse des techniques de manipulation"
"L'art d'influencer analyse des techniques de manipulation"
"L'art d'influencer : analyse des techniques de manipolation"

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http://www.worldcat.org/oclc/749810843

Communication

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