"Corporate success" . . "Technologie de l'information Gestion." . . "BUSINESS & ECONOMICS / Strategic Planning." . . "Commerce électronique." . . "Consommateurs Satisfaction." . . "Relations avec la clientèle." . . "Marketing sur Internet." . . . . . . . . . . . . . . . . . . . "Users not customers : Who really determines the success of your business" . . "Users not customers : who really determines the success of your business"@en . "Users not customers : who really determines the success of your business" . . "The author thinks constantly about the most pressing issue in business: how can businesses can use digital to thrive? He has studied what the businesses succeeding have in common. This title teaches us to recognise that it's not just customers who interact with the digital version of our organisations." . . . . . "Electronic books"@en . "Users, not customers : who really determines the success of your business" . "Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing." . . "Users, Not Customers. ; Who Really Determines the Success of Your Business" . . "Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing."@en . "Users, not customers : who really determines the success of your business"@en . . . . . . .