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http://worldcat.org/entity/work/id/819627813

Big Mac : inside the McDonald's empire

The CNBC cameras go behind closed doors at McDonald's Corporation.

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http://schema.org/alternateName

  • "Inside the McDonald's empire"
  • "Inside the McDonald's empire"@en

http://schema.org/description

  • "Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and hopes to become an owner. A once-struggling store in the same state has built newfound profitability on frequent tour bus crowds. And a former Four Seasons chef talks about his mid-career move to the McDonald's test kitchen, while the company's future in China-and nutrition-conscious America-is also explored. Not available in French-speaking Canada. (46 minutes)."
  • "A look at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. The company's future in China--and nutrition-conscious America--is also explored."
  • "The CNBC cameras go behind closed doors at McDonald's Corporation."@en
  • "Looks at the history and working philosophy behind McDonald's, the world's largest food-service corporation, featuring a number of interviews and concise case studies."
  • "Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and hopes to become an owner. A once-struggling store in the same state has built newfound profitability on frequent tour bus crowds. And a former Four Seasons chef talks about his mid-career move to the McDonald's test kitchen, while the company's future in China-and nutrition-conscious America-is also explored."@en
  • "Examines how a quick-service hamburger stand grew into the world's most successful restaurant chain."
  • "Examines how a quick-service hamburger stand grew into the world's most successful restaurant chain."@en
  • "Examines the McDonald's hamburger empire."@en

http://schema.org/genre

  • "Video recordings for the hearing impaired"
  • "Documentary television programs"@en
  • "Nonfiction television programs"@en
  • "Case studies"@en
  • "History"
  • "History"@en
  • "Nonfiction films"@en
  • "Video recordings"
  • "Videorecording"@en
  • "Internet videos"@en
  • "Documentary films"@en
  • "Educational films"@en

http://schema.org/name

  • "Big Mac : inside the McDonald's empire"@en
  • "Big Mac inside the McDonald's empire"
  • "Big Mac inside the McDonald's empire"@en
  • "Big Mac: Inside the McDonald's Empire"@en
  • "Big Mac: Inside the McDonald's Empire"