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Building retail brands to drive value

Successful brands adapt to the changing needs of their customers. They grow from a base of brand-loyal return buyers who support price premiums that fund further brand building. This creates a "virtuous circle" that survives inevitable downturns. As Jeanne Jackson explains, the strongest brands guide strategy and act as ambassadors for entering new markets.

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about

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  • "Executive briefings"
  • "Strategies for the competitive edge"

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  • "Successful brands adapt to the changing needs of their customers. They grow from a base of brand-loyal return buyers who support price premiums that fund further brand building. This creates a "virtuous circle" that survives inevitable downturns. As Jeanne Jackson explains, the strongest brands guide strategy and act as ambassadors for entering new markets."@en
  • "Jeanne Jackson is former CEO of Walmart.com and Banana Republic. Program highlights include how brand value generates cash and drives the market; when to execute first and then advertise; and why brands are no longer just the marketing department's concern."

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  • "Filmmaterial"
  • "Film"

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  • "Building retail brands to drive value"@en
  • "Building retail brands to drive value"

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