. . "Business." . . "Markenpolitik." . . "Business names." . . . . . . . . . . . "Building retail brands to drive value" . "Building retail brands to drive value"@en . . "Successful brands adapt to the changing needs of their customers. They grow from a base of brand-loyal return buyers who support price premiums that fund further brand building. This creates a \"virtuous circle\" that survives inevitable downturns. As Jeanne Jackson explains, the strongest brands guide strategy and act as ambassadors for entering new markets."@en . . "Executive briefings" . . . . "Filmmaterial" . . . . . "Strategies for the competitive edge" . . . . . "Film" . . . . "Jeanne Jackson is former CEO of Walmart.com and Banana Republic. Program highlights include how brand value generates cash and drives the market; when to execute first and then advertise; and why brands are no longer just the marketing department's concern." . . . "Markenwert." . . "Einzelhandel." . . "Stanford University." . .