http://worldcat.org/entity/work/id/831058

The fundamentals of creative design

The Fundamentals of Creative Design provides an introduction to the key elements of creative design and takes the reader, step-by-step, through each stage of the creative process. Creative design, the book argues, is in something of a "golden period." With so much design vying for consumers' attention, getting noticed in the visual morass and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the creative design fundamentals that are necessary to produce effective and eye-catching designs. Each subject matter, or 'fundamental', uses detailed diagrammatic explanation, associated theories, and historical references to explain the underlying principles of design practice. Examples from contemporary designers and practitioners are examined in terms of Brief, Process and Result and accompanied by personal explanations from the creatives involved.

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