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Museum Marketing and Strategy Designing Missions, Building Audiences, Generating Revenue and Resources

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to.:.; Define the exchange process between a museum's offerings and consumer value.; Differentiate a muse.

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  • "Museum marketing & strategy"

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  • "This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how toDefine the exchange process between a museum's offerings and consumer valueDifferentiate a museum and c."
  • "This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies."
  • "This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to.:.; Define the exchange process between a museum's offerings and consumer value.; Differentiate a muse."@en

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  • "Electronic books"
  • "Electronic books"@en

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  • "Museum Marketing and Strategy Designing Missions, Building Audiences, Generating Revenue and Resources"
  • "Museum Marketing and Strategy Designing Missions, Building Audiences, Generating Revenue and Resources"@en
  • "Museum marketing and strategy designing missions, building audiences, generating revenue and resources"@en
  • "Museum marketing and strategy : designing missions, building audiences, generating revenue and resources"

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