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http://worldcat.org/entity/work/id/836226317

We first : how brands and consumers use social media to build a better world

A social media expert with global experience with many of the world's biggest brands 'including Nike, Toyota and Motorola'Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and NestlE as well as a bold plan for how corporations need to rethink their strategies.

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  • "How brands and consumers use social media to build a better world"
  • "如何利用社群媒體讓企業、消費者和全世界三贏"
  • "Ru he li yong she qun mei ti rang qi ye.xiao fei zhe he quan shi jie san ying"
  • "How brands & consumers use social media to build a better world"@en
  • "Ru he li yong she qun mei ti rang qi ye, xiao fei zhe he quan shi jie san ying"
  • "如何利用社群媒體讓企業.消費者和全世界三贏"

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  • "A social media expert with global experience with many of the world's biggest brands 'including Nike, Toyota and Motorola'Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and NestlE as well as a bold plan for how corporations need to rethink their strategies."@en
  • "A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases."

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  • "Electronic books"@en

name

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  • "Wo men you xian : ru he li yong she qun mei ti rang qi ye , xiao fei zhe he quan shi jie san ying"
  • "Wo men you xian : Ru he li yong she qun mei ti rang qi ye. xiao fei zhe he quan shi jie san ying"
  • "我們優先 : 如何利用社群媒體讓企業,消費者和全世界三贏"
  • "Wo men you xian : ru he li yong she qun mei ti rang qi ye, xiao fei zhe he quan shi jie san ying"
  • "我們優先 : 如何利用社群媒體讓企業、消費者和全世界三贏"
  • "我們優先 : 如何利用社群媒體讓企業.消費者和全世界三贏"
  • "Wo men you xian : ru he li yong she qun mei ti rang qi ye.xiao fei zhe he quan shi jie san ying"
  • "We first : how brands and consumers use social media to build a better world"@en
  • "We first : how brands and consumers use social media to build a better world"
  • "We First : How Brands and Consumers Use Social Media to Build a Better World"
  • "We first how brands and consumers use social media to build a better world"@en
  • "We first how brands and consumers use social media to build a better world"

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