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Borrowing brilliance : the six step program to business innovation by building on the ideas of others

In Borrowing Brilliance, Murray argues that new ideas are always constructed out of existing ideas. What appear to be genuinely original ideas always combine snippets of one idea with parts of another to come up with something which has never before been combined in that way. To be specific, when you look at the creative process from a big picture perspective, you'll always find the genesis of any new idea comes through a six-step process. By working through this six-step process, you come up with something new which combines aspects or elements of old and established ideas into a different mix.

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  • "Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. In fact, many of the most successful business ideas of our time have come about when someone has borrowed and adapted an idea from somewhere else. In Borrowing Brilliance, David Kord Murray explains exactly how you can do the same. He demonstrates conclusively that new business ideas are simply combinations of existing ideas, and then sets out to show how you can solve current problems and create new opportunities by learning where to look for ideas and answers. In the process, he takes you through a simple six-step programme that will help you not only create the right mindset to innovate, but test the ideas you come up with, and implement them successfully. His reassuring message throughout is that since brilliance can be borrowed, it lies within the reach of us all. -- Publication from http://www.friendsofbooks.com (Oct. 18, 2011)."
  • "In Borrowing Brilliance, Murray argues that new ideas are always constructed out of existing ideas. What appear to be genuinely original ideas always combine snippets of one idea with parts of another to come up with something which has never before been combined in that way. To be specific, when you look at the creative process from a big picture perspective, you'll always find the genesis of any new idea comes through a six-step process. By working through this six-step process, you come up with something new which combines aspects or elements of old and established ideas into a different mix."@en
  • "There is no such thing as a truly original idea. Admit it, you've borrowed an idea before: from a competitor, a coworker, or the kid sitting next to you in the fifth grade. Borrowing Brilliance is a controversial, "big think" audiobook, challenging our notions of intellectual property and authorship, and exploring the evolution of a creative idea. Creative ideas were once the territory of the entrepreneur, the marketing department, and the advertising agency, but now they are the responsibility of every employee within a company. A new business discipline is emerging -- "innovation" is now a department in many creative companies, tasked with generating new ideas. Murray knows because he was the head of innovation for the Fortune 500 software company Intuit. He was charged with teaching "creativity" to the members of the company. And that's where his "borrowing brilliance" program originated. Most people believe creativity is a gift; that it can't be taught; that it's innate in your thinking process, and either you have it or you don't. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach."
  • "In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: 'Defining-Define the problem you're trying to solve. 'Borrowing-Borrow ideas from places with a similar problem. 'Combining-Connect and combine these borrowed ideas. 'Incubating-Allow the combinations to incubate into a solution. 'Judging-Identify the strength and weakness of the solution. 'Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions."@en
  • "In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process. Murray explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas."

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  • "Borrowing brilliance : the six step program to business innovation by building on the ideas of others"@en
  • "Borrowing brilliance the six steps to business innovation by building on the ideas of others"@en
  • "Borrowing brilliance the six steps to business innovation by building on the ideas of others"
  • "Borrowing brilliance : The Six Steps to Business Innovation by Building on the Ideas of Others"
  • "Borrowing brilliance : the six steps to business innovation by building on the ideas of others"
  • "Borrowing brilliance : the six steps to business innovativion by building on the ideas of others"@en
  • "Borrowing brilliance : the six steps program to business innovation by building on the ideas of others"

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