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<http://worldcat.org/entity/work/id/836659938> <http://schema.org/name> "Broadening horizons in marketing; new challenges for sales management" .
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<http://worldcat.org/entity/work/id/836659938> <http://schema.org/name> "Broadening horizons in marketing : new challenges for sales management; [papers pres. at the Marketing Conference ... New York, February 6 - 8, 1956]" .
<http://worldcat.org/entity/work/id/836659938> <http://schema.org/alternateName> "Integrated approach to product planning" .
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<http://experiment.worldcat.org/entity/work/data/836659938#Organization/american_management_association> <http://schema.org/name> "American Management Association." .