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The development of media models in advertising : an anthology of classic articles
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- http://experiment.worldcat.org/entity/work/data/836668092#Topic/reclame_public_relations
- http://experiment.worldcat.org/entity/work/data/836668092#Topic/advertising_media_planning_mathematical_models_addresses_essays_lectures
- http://experiment.worldcat.org/entity/work/data/836668092#Topic/mathematisches_modell
- http://experiment.worldcat.org/entity/work/data/836668092#Topic/plans_des_supports_publicite_modeles_mathematiques_discours_essais_conferences
- http://experiment.worldcat.org/entity/work/data/836668092#Topic/mediaplanung
- http://experiment.worldcat.org/entity/work/data/836668092#Topic/medien
- http://id.loc.gov/authorities/subjects/sh85001205
- http://experiment.worldcat.org/entity/work/data/836668092#Topic/plans_medias_modeles_mathematiques
- http://experiment.worldcat.org/entity/work/data/836668092#Topic/werbung
- http://experiment.worldcat.org/entity/work/data/836668092#Topic/advertising_media_planning_mathematical_models
- http://experiment.worldcat.org/entity/work/data/836668092#Topic/aufsatzsammlung
- http://id.worldcat.org/fast/797880
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- "Media models in advertising"
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- "Aufsatzsammlung"
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- "The development of media models in advertising : an anthology of classic articles"
- "The development of media models in advertising : An anthology of classic articles"
- "The Development of media models in advertising : an anthology of classic articles"