"Materialwirtschaft Marketingpolitik." . . "Kaufverhalten." . . "Verbraucherverband." . . . . "Marketing." . . "Organizational buying behavior : purchasing and marketing management implications" . . . . . . . . . . . . . "This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively." . . . . . "Organizational buying behaviour : purchasing and marketing management implications" . . . . "Organisation." . .