This book raises the key issues facing European businesses today and accounts for and evaluates some of the strategic and operational responses to Europe's evolving commercial environment. Organized into two main parts, Part I presents an understanding of the changing environment of European business, exploring political, economic, and social dimensions of change in the 'new' Europe. Part II addresses some of the strategic and operational challenges facing European firms and looks at how the European corporations are responding to new competitive threats and opportunities at European and global level. Chapters feature on marketing in Europe, cross-cultural communication, and corporate environmental management. Throughout the work, the text examines the increasing impact of the European Union on the European business environment and explores the response of European business and policy-makers to the continuing processes of globalization and international economic integration.
"This book raises the key issues facing European businesses today and accounts for and evaluates some of the strategic and operational responses to Europe's evolving commercial environment. Organized into two main parts, Part I presents an understanding of the changing environment of European business, exploring political, economic, and social dimensions of change in the 'new' Europe. Part II addresses some of the strategic and operational challenges facing European firms and looks at how the European corporations are responding to new competitive threats and opportunities at European and global level. Chapters feature on marketing in Europe, cross-cultural communication, and corporate environmental management. Throughout the work, the text examines the increasing impact of the European Union on the European business environment and explores the response of European business and policy-makers to the continuing processes of globalization and international economic integration."@en
"Aims to provide a comprehensive study of how European enterprises are coping with the important issues of European integration. Each chapter contains discussion questions, a case study and questions on the case. New chapters cover political and legislative frameworks and there are additional case."
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This is a placeholder reference for a Place entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Place entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Place entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Place entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Place entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Place entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
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économie d'entreprise économie politique Communautés européennes.
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économie politique industrie Communautés européennes.
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Industrial management European Economic Community countries.
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Industrijski management Operativni management Vodstveni stili Evropska unija Učbeniki za visoke šole.
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Marketing Tržna miselnost Portfolio analiza Evropa Učbeniki za visoke šole.
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Mednarodna podjetja Gospodarski položaj Poslovna uspešnost Zahodna Evropa Srednja in vzhodna Evropa Učbeniki za visoke šole.
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Mednarodni management Globalna analiza Medkulturno sporazumevanje Evropa Učbeniki za visoke šole.
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Podjetja Gospodarsko poslovanje Korporacijska kultura Evropska unija Učbeniki za visoke šole.
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Poslovno okolje Organizacijske spremembe Strategija podjetij Evropa Študije primerov.
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This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
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