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http://worldcat.org/entity/work/id/836751441

Commercial culture : the mass media system and the public interest

A powerful critique of American mass communications by a scholar who is also an experienced practitioner, "Commercial Culture" scrutinizes the mass media system and shows how it might be improved. Bogart highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The appetite for media, Bogart argues, differs from other demands the market is left to satisfy because it shapes the public's character and values. In this work he calls for a coherent national media policy, respectful of the American tradition of free expression, and subject to vigorous public debate.

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http://schema.org/description

  • "A powerful critique of American mass communications by a scholar who is also an experienced practitioner, "Commercial Culture" scrutinizes the mass media system and shows how it might be improved. Bogart highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The appetite for media, Bogart argues, differs from other demands the market is left to satisfy because it shapes the public's character and values. In this work he calls for a coherent national media policy, respectful of the American tradition of free expression, and subject to vigorous public debate."@en
  • "This critique of the American commercial media comes from a writer who has wide experience in both the media business and in academia. Bogart explores how commercial demands affect the substance and form of American media, and argues that the future of the."@en
  • "American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. This book focusses not on the glories of the media, but on what is wrong with them and why, and how they may be made better."

http://schema.org/genre

  • "Electronic books"@en
  • "Ressources Internet"

http://schema.org/name

  • "Commercial culture : mass media system and the public interest"
  • "Commercial culture : the media system and the public interest : with a new preface by the author"
  • "Commercial culture : the mass media system and the public interest"@en
  • "Commercial culture : the media system and the public interest"
  • "Commercial culture the media system and the public interest"
  • "Commercial culture the media system and the public interest"@en
  • "Commercial culture"