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http://worldcat.org/entity/work/id/836752210

Relationship marketing bringing quality, customer service, and marketing together

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  • "Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for."

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  • "Case studies"
  • "Electronic books"

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  • "Relationship marketing bringing quality, customer service, and marketing together"@en
  • "Marketing relacional : integrando la calidad, el servicio al cliente y el marketing"
  • "Relationship marketing : bringing quality customer service and marketing together"@en
  • "Marketing relacional : integrando la calidad, el servicio al cliente y el marketing"@es
  • "Relationship Marketing Text and Cases"@en
  • "Relationship marketing : Bringing quality, customer service and marketing together"
  • "Relationship marketing. : bringing quality, customer service and marketing together"
  • "Relationship marketing : bringing quality, customer service, and marketing together"
  • "Relationship marketing : bringing quality, customer service, and marketing together"@en
  • "Relationship marketing"
  • "Relationship Marketing"
  • "Relationship marketing : bringing quality, customer service and marketing together"@en
  • "Relationship marketing : bringing quality, customer service and marketing together"

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