"Kundeloyalitet" . . "Màrqueting directe." . . "Kwaliteitszorg." . . "Databanken." . . "Relationsmarkedsføring" . . "Databasemarkedsføring" . . . . . "Valuing your customers : from quality information to quality relationships through database marketing" . . . . . . . . . . . . . . . . . . . . . . "Direkte markedsføring" . . "Marketing." . . "TQM" . . "Control de qualitat." . . "Database-Marketing." . .