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Greener marketing : a responsible approach to business

Environmental issues are no longer of marginal interest to business. Whether the company operates in mining, cosmetics or transport, it is facing ever greater stakeholder pressure to green up its act. No longer are issues of Greener Marketing merely tied to product communication; increasingly, the companys overall approach is being examined. To illustrate how proactive companies are examining environmental issues, 20 original case histories have been produced, including ICI, BT, Traidcraft and B & Q. These examples show that striving for environmental excellence is an essential part of the movement toward Total Quality Management and a prerequisite for future profitability. Essentially, Greener Marketing is a strategic management process that incorporates an integrated approach to corporate environmentalism. The book has drawn from a range of expert contributors, from top academics to business practitioners. Examples of good practice are given throughout the book, illustrating how small, medium and large companies are approaching green opportunities and threats. Strategic issues are dealt with first. Greener approaches to marketing planning are then examined, including product development, packaging, pricing, logistics, communications and, importantly, the role of employees.

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  • "Environmental issues are no longer of marginal interest to business. Whether the company operates in mining, cosmetics or transport, it is facing ever greater stakeholder pressure to green up its act. No longer are issues of Greener Marketing merely tied to product communication; increasingly, the companys overall approach is being examined. To illustrate how proactive companies are examining environmental issues, 20 original case histories have been produced, including ICI, BT, Traidcraft and B & Q. These examples show that striving for environmental excellence is an essential part of the movement toward Total Quality Management and a prerequisite for future profitability. Essentially, Greener Marketing is a strategic management process that incorporates an integrated approach to corporate environmentalism. The book has drawn from a range of expert contributors, from top academics to business practitioners. Examples of good practice are given throughout the book, illustrating how small, medium and large companies are approaching green opportunities and threats. Strategic issues are dealt with first. Greener approaches to marketing planning are then examined, including product development, packaging, pricing, logistics, communications and, importantly, the role of employees."@en
  • "Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers."
  • "Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers."@en
  • "Environmental issues are no longer of marginal interest to business. Whether the company operates in mining, cosmetics or transport, it is facing ever greater stakeholder pressure to green up its act. No longer are issues of Greener Marketing merely tied to product communication; increasingly, the companys overall approach is being examined. To illustrate how proactive companies are examining environmental issues, 20 original case histories have been produced, including ICI, BT, Traidcraft and B&Q. These examples show that striving for environmental excellence is an essential part of the movement toward Total Quality Management and a prerequisite for future profitability. Essentially, Greener Marketing is a strategic management process that incorporates an integrated approach to corporate environmentalism. The book has drawn from a range of expert contributors, from top academics to business practitioners. Examples of good practice are given throughout the book, illustrating how small, medium and large companies are approaching green opportunities and threats.Strategic issues are dealt with first. Greener approaches to marketing planning are then examined, including product development, packaging, pricing, logistics, communications and, importantly, the role of employees."@en

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  • "Livres électroniques"
  • "Electronic books"
  • "Electronic books"@en

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  • "Greener marketing : a responsible approach to business"@en
  • "Greener marketing : a responsible approach to business"
  • "Greener marketing a global perspective on greening marketing practice"
  • "Greener marketing a global perspective on greening marketing practice"@en
  • "Greener marketing : a global perspective on greening marketing practice"@en
  • "Greener marketing : a global perspective on greening marketing practice"
  • "Greener marketing a responsible approach to business"@en
  • "Greener marketing a responsible approach to business"

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