This book provides a practical guide to forecasting the environment in which a firm operates, looking at those factors that are out of the firm's control, such as fiscal and monetary policy, population levels, and the labor market, and those under the firm's control, such as costs, prices, profits, and product development. By understanding the issues surrounding these subjects, managers will be able to analyze data and construct useful forecasts.
"This book provides a practical guide to forecasting the environment in which a firm operates, looking at those factors that are out of the firm's control, such as fiscal and monetary policy, population levels, and the labor market, and those under the firm's control, such as costs, prices, profits, and product development. By understanding the issues surrounding these subjects, managers will be able to analyze data and construct useful forecasts."
"This book provides a practical guide to forecasting the environment in which a firm operates, looking at those factors that are out of the firm's control, such as fiscal and monetary policy, population levels, and the labor market, and those under the firm's control, such as costs, prices, profits, and product development. By understanding the issues surrounding these subjects, managers will be able to analyze data and construct useful forecasts."@en
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