"Internet." . . "Public Relations." . . "Sozioökonomischer Wandel." . . "Advertising." . . "Customer Satisfaction." . . "BUSINESS & ECONOMICS Marketing General." . . "Telemarketing : Internet." . . "Electronic Commerce." . . "BUSINESS & ECONOMICS Distribution." . . . . "Commerce électronique." . . "Marketing." . . "Computer Communication Networks." . . . . . . . "A new marketing approach emphasizes the guerrilla tactics of \"Gonzo journalism,\" arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment." . . "Gonzo marketing : winning through worst practices"@en . "Gonzo marketing : winning through worst practices" . . "Gonzo marketing : Winning through worst practices" . . . . . . . . . . . . . . . . . . . . . . "Gonzo Marketing Winning Through Worst Practices"@en . . . . . . . . . "Electronic books"@en . . "Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional \"broadcast\" marketing and offers an alternative approach to building customer trust and loyalty."@en . . . . . . . "Marketing sur Internet." . . "Online-Marketing." . . "Business." . . "Relations avec la clientèle Innovations." . . "Commerce." . . "Organizational Innovation." . .