"afsætningspolitik" . . "Product management." . . "Product management" . "Brand name products." . . "Brand name products" . "Marques de commerce Histoire." . . "brands" . . "Brands." . "Markenartikelindustrie." . . "Produits de marque Répertoires." . . "Merken." . . "merken." . "Brand marketing." . . "firmanavne" . . "marketing" . . "Marketing." . . . "Management." . . "mærkevarer" . . "BUSINESS & ECONOMICS Advertising & Promotion." . . "geschiedenis." . . "Merken (commercie)" . . . . . . . . "The ultimate book of business brands : insights from the world's 50 greatest brands" . "The ultimate book of business brands : insights from the world's 50 greatest brands"@en . . . . . . . . . . . . . "The ultimate book of business brands insights from the world's 50 greatest brands"@en . . . . . . . . . "Wereldmerken : het succesverhaal van de vijftig bekendste merken" . "The ultimate book of business brands : insights from the world's 50 greatest"@en . . "Electronic books"@en . . . . . . "The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. But how do they do it? The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Des Dearlove and Stuart Crainer tell the inspiring stories behind industry greats like Starbucks, Adidas, Ferrari and Marlboro. You will discover the brand-building secrets of giants like Toyota, Disney, Sony, Guinness and Hoover."@en . . . . . . . . . "Case studies include: Benetton ; Coca-Cola ; Disney ; Gillette ; Goodyear ; Hewlett-Packard Holiday Inn ; Hertz Car Hire ; Holiday Inn ; Hoover IBM ; Intel ; Kellogg's ; Kodak ; Lego ; Levi-Strauss ; Marlboro ; McDonald's ; Mercedes-Benz ; Microsoft ; Nescafe ; Nike Red Cross ; Reuters ; Rolls-Royce ; Sony ; Swatch ; Toyota ; Virgin ; Xerox ; Yamaha."@en . . "Beispielsammlung" . . . . . . . . . . . "The Ultimate Book of Business Brands Insights from the World's 50 Greatest Brands"@en . . "Ultimate book of brands" . . . . . . "Marques de commerce Répertoires." . . "Ondernemingsvormen." . . "Marke." . . "Corporate branding." . . "Produits de marque Histoire." . . "Brand management." . . "Markenartikel." . .