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http://worldcat.org/entity/work/id/848778996

Advertising Media Planning a Brand Management Approach

This acclaimed and widely adopted text offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.

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  • "Brand management approach"@en

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  • "This acclaimed and widely adopted text offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic media decisions."@en
  • "The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a ""must-read"" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will ben..."

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  • "Online-Publikation"
  • "Electronic books"@en

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  • "Advertising Media Planning a Brand Management Approach"@en
  • "Advertising media planning : a brand management approach"
  • "Advertising media planning : a brand management approach"@en
  • "Advertising Media Planning A Brand Management Approach"
  • "Advertising media planning a brand management approach"@en
  • "Advertising media planning a brand management approach"
  • "Advertising Media Planning : A Brand Management Approach"

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