"Markedsføring" . . "Advertising." . . "reklame" . . "Stratégie de marque." . . "Merknamen." . . "Reclame." . . "Reklamcılıkta medya planlaması." . . "annoncer" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "This acclaimed and widely adopted text offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic media decisions."@en . . . "Advertising Media Planning a Brand Management Approach"@en . . . . . . . . . . . . "Online-Publikation" . "Advertising media planning : a brand management approach"@en . . . . "Advertising media planning : a brand management approach" . . "Advertising Media Planning A Brand Management Approach" . . . . . . . . . . . . . . . . "Advertising media planning a brand management approach" . "Advertising media planning a brand management approach"@en . . . . . . "Brand management approach"@en . . "The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a \"\"must-read\"\" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will ben..." . . . . . . . . . . . "Advertising Media Planning : A Brand Management Approach" . . "Electronic books"@en . "Produit de marque." . . "Produits de marque Gestion." . . "Markalı ürünler." . . . . "Reklameplanlægning" . . "Reclamecampagnes." . . "Strategic planning." . . "Reclame. Public relations." . . "Advertising media planning." . . "Business planning." . . "Pubblicità Pianificazione." . . "Pazarlama." . . "Markedskommunikation" . . "Medieplanlægning" . . "Reklamekampagner" . . "Productes de marca Màrqueting." . . "Mediaplanning." . . "Werbung." . . "Werbung" . "BUSINESS & ECONOMICS / Advertising & Promotion" . . "BUSINESS & ECONOMICS Advertising & Promotion." . "Productstrategie." . . "Merken." . . "Werbeträger" . . "Marketing." . . "Plan média." . . "annoncering" . . "Publicitat en els mitjans de comunicació de massa Planificació." . . "Plans médias." . . "Mediaplanung." . . "Business." . . "Oglaševanje." . . "communication de masse - planification publicité (commerce)" . . "Produits de marque." . . "Brand name products." . . "Markenpolitik." . . "Markenpolitik" . "Marchi di fabbrica e di commercio Politica aziendale." . .