. "实施一对一计划的完整工具包" . . . . . . . "The one to one fieldbook : the complete toolkit for implementing a 1To1 marketing program" . . . "The One-to-One-Fieldbook the complete toolkit for implementing a one-to-one-marketing-program" . . . . . "Yi dui yi shi zhan shou ce : shi shi yi dui yi ji hua de wan zheng gong ju bao" . . . . . . "The one to one fieldbook the complete toolkit for implementing a 1 to 1 marketing program"@en . . . . . . "一对一实战手册" . "Le one to one en pratique" . . "The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program"@en . "The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program" . "Electronic books"@en . . . "Herramientas para poner en práctica su plan de marketing"@es . . . . . . . . . . . . . . . "The One to One Fieldbook : the complete toolkit for implementing a 1to1 Marketing Program" . . . . . . . . "Uno por uno : herramientas para poner en práctica su plan de marketing"@es . "Uno por uno : herramientas para poner en práctica su plan de marketing" . "Uno x uno : herramientas para poner en pràctica su plan de marketing" . . . . . "一对一实战手冊 : 实施一对一计划的完整工具包" . . "Uno x uno : Herramientas para poner en práctica su plan de marketing" . . "Yi dui yi shi zhan shou ce" . . "Uno x uno : herramientas para poner en práctica su plan de marketing"@es . . . "1 to 1 fieldbook"@en . "1 to 1 fieldbook" . . . . . . . . "Le One to one en pratique" . . . "One to One, Fieldbook" . . . . . "Shi shi yi dui yi ji hua de wan zheng gong ju bao" . . . . . "A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future and Enterprise One to One. Every day, all around the world, managers worry about the declining loyalty of their customers. Customers are being wooed ever more feverishly by competitors offering better prices, better deals--a process that has dramatically accelerated with the growth of the Internet. As information about customers becomes more plentiful and detailed, and as customers themselves become more interactive with the companies they buy from, business success hinges increasingly on creating long-term, profitable, \"one-to-one\" customer relationships. One-to-one marketing is nothing short of a revolution. Dell, Cisco, FedEx, Owens Corning, American Express, Amazon.com, Hewlett-Packard, and BellSouth, among others, have built their success on enhancing customer knowledge and interaction. Yet managers and executives today find themselves wrestling with the issue of how to become a part of this revolution. That's why one-to-one marketing pioneers Don Peppers, Martha Rogers, and Bob Dorf wrote this book. The One to One Fieldbook is the first hands-on manual for implementing customer relationship management programs, featuring step-by-step guidance on how to initiate, evaluate, and upgrade one-to-one initiatives. Among the topics covered in the book: how to determine whether you're ready to undertake a one-to-one program, how to evaluate what different customers are worth to your business, and how to customize your products or services. It includes chapters on gathering customer information, on how to measure results, on how to use the power of the World Wide Web--and much more. Each chapter features checklists of things to do, activities to enhance one-to-one skills, and questionnaires to evaluate your progress. A complete toolkit for companies implementing customer relationship programs, The One to One Fieldbook will help you identify your best customers, keep them longer, and grow them bigger--so that you can compete more successfully in the Interactive Age. From the Trade Paperback edition."@en . . . . "Il marketing one to one : manuale operativo di marketing di relazione" . "Il marketing one to one : manuale operativo di marketing di relazione"@it . . . "The one to one fieldbook : the complete toolkit for implementing a 1to1 marketing program" . "Uno por uno" . . "Uno por uno"@es . . "One to one fieldbook"@it . . . . . . . . . . . . . "The one to one fieldbook"@en . . . . . . . . . . . . . . "Ventas Promoción." . . "Legoprint," . . "Relatiemarketing." . . "Consommateurs Préférences Cas, Etudes de." . . "Potrošniki Komunikacijska tehnika Dialogi Priročniki." . . "Public Relations." . . "Preferencias de los consumidores." . . "Preferencias De Los Consumidores." . . . "Préférence du consommateur." . . "clientèle marketing relations interpersonnelles." . . "clientèle marketing relations publiques." . . "clientèle marketing technologie de l'information." . . "Marketing." . . "marketing" . "Segmentación del mercado." . . "Segmentacion Del Mercado." . "Consumer Participation." . . "Consumers' preferences." . . "Màrqueting." . . "afsætning" . . "afsætning." . "Relacions amb els clients." . . "Marktsegmentatie." . . "relationsmarkedsføring" . . "Marketing manuali." . . "markedsføring" . . "markedsføring." . "BUSINESS & ECONOMICS / Marketing / General." . . "Mercadeo relacional." . . "Mercadotecnia de relaciones." . . "Mercado." . . "Interprofessional Relations Popular Works." . . "Poslovna sposobnost Organizacija in vodenje Reklamna sporočila Priročniki." . . "Relationship marketing." . . "Marketing relationnel." . . "afsætningsstrategi." . . "Relations avec la clientèle Cas, Etudes de." . . "Business." . . "Potrošniki Zadovoljevanje Priročniki." . . "Marketing direct." . . "Marketing directo." . . "Kundengruppenmanagement." . . "kunder" . . "Marketing Programiranje Priročniki." . . "Beziehungsmanagement." . . "Consumer Satisfaction." . . "Direktmarketing." . . "Potrošniki Vedenjski vzorci Odnosi z javnostjo Priročniki." . . "Consommateurs Préférences." . . "Poslovna sposobnost Scenariji Prodajni kanali Priročniki." . . "Mercadeo." . . "Segmentació de mercat." . . "Segmentation du marché." . . "Segmentation du marché" . "Marketing relationnel Cas, Etudes de." . . "Market segmentation." . . "Consumidors Preferències." . .