Linked Data Explorerhttp://worldcat.org/entity/work/id/857292326
Handbook on brand and experience management
Explores fresh directions in both brand management research and practice. This book examines such topics as brand attachment, brand permission, and brand meaning. It is suitable for researchers in the areas of marketing, business, management, sociology and psychology.
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http://schema.org/about
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/brand_name_products
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- http://experiment.worldcat.org/entity/work/data/857292326#Topic/marcas_de_comercio
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/erlebnismarketing
- http://id.loc.gov/authorities/subjects/sh2007006470
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- http://experiment.worldcat.org/entity/work/data/857292326#Topic/marketing
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/business_&_economics_advertising_&_promotion
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- http://experiment.worldcat.org/entity/work/data/857292326#Topic/management
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- http://experiment.worldcat.org/entity/work/data/857292326#Topic/psychologie
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/strategie_de_marque
- http://id.worldcat.org/fast/837891
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/markedsforing
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/ventas_gestion
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/branding
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/relations_avec_la_clientele_guides_manuels_etc
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/maerkevarer
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/merkartikelen
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/branding_marketing
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/brand_name_products_management
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/konsumentenverhalten
- http://id.worldcat.org/fast/1743755
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/verbraucher
- http://id.loc.gov/authorities/subjects/sh2007102131
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/strategie_de_marque_guides_manuels_etc
- http://experiment.worldcat.org/entity/work/data/857292326#Topic/produits_de_marque_gestion_guides_manuels_etc
http://schema.org/description
- "Explores fresh directions in both brand management research and practice. This book examines such topics as brand attachment, brand permission, and brand meaning. It is suitable for researchers in the areas of marketing, business, management, sociology and psychology."@en
- "A handbook on new and emerging directions in brand management research and practice, this volume examines such topics as brand attachment, digital convergence, target group multiplicity, incidental brand exposure, and brand naming."
http://schema.org/genre
- "Electronic books"@en
- "Aufsatzsammlung"
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