"Pricing." . . "Priser" . . "Cene Vrednostna analiza Določanje cen Priročniki." . . "prix valeur (économie)" . . "Prispolitik" . . "Prisfastsættelse" . . "BUSINESS & ECONOMICS Sales & Selling Management." . . "Priskonkurrence" . . "Prisbestemmende faktorer" . . "Prisfastsættelsesmodeller" . . "Prisfald" . . "Priselasticitet" . . "politique des prix." . . "BUSINESS & ECONOMICS Marketing General." . . "Preistheorie." . . . . "Cene Teorija in praksa Taktika Priročniki." . . "Cene Porazdelitve stroškov Ravnovesje Priročniki." . . "Marketingstrategie." . . "Preispolitik." . . "Valeur." . . "Fijación de precios." . . "Prisdannelse" . . . . . . . "IPricing on Purpose /iexplores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value'long established in the economics profession'and how any business can use various pricing strategies to communicate and capture the value of their products and services."@en . . "Pricing on purpose : creating and capturing value" . . . . . . "Pricing on Purpose : Creating and capturing value" . . . . . . . . . . . "Pricing on purpose creating and capturing value" . "Pricing on purpose creating and capturing value"@en . . . . "--Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition\"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn."@en . . "Livres électroniques" . . . "Pricing on Purpose Creating and Capturing Value" . . . . "Electronic books"@en . "Pricing on purpose" . . . . . . . . . . . . . . "Prix Fixation." . . "prix - fixation." .