How they blew it the CEOs and entrepreneurs behind some of the world's most catastrophic business failures
Presents a series of tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, this tile looks at the characteristics of these leaders and the fine line between hero and zero.
"Presents a series of tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, this tile looks at the characteristics of these leaders and the fine line between hero and zero."@en
""How They Blew It" isn't a turgid, forensic examination of the rights and wrongs of each case, it seeks to get into the minds of the people behind the business disasters and ask 'why the hell did they do that?'. It's a book about people, and why for some people enough is never enough. It pin-points the pitfalls and highlights destructive personality traits, helping you to avoid making similar mistakes."
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