"Strategische Unternehmensführung." . . . . . . . . "Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein Strategic Retail Management Text and International Cases This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management; practitioners who wish to obtain compact and practice-oriented information on current concepts About the Authors Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany."@en . . . . . . "Strategic retail Management"@en . "Strategic retail Management" . . . . "This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen"@en . . . . . . "Strategic retail management : text and international cases"@en . "Strategic retail management : text and international cases" . . . . . . . . . "Electronic books"@en . "Electronic books" . . . "Strategic Retail Management Text and International Cases"@en . "Strategic Retail Management Text and International Cases" . . . "Online-Publikation" . . . . . . . . . . . . . . "Strategic Retail Management : Text and International Cases" . "Lehrbuch"@en . "Ressources Internet" . . . . . . . . . . "Fallstudiensammlung" . "Fallstudiensammlung"@en . . . . . . . "Strategic Retail Management" . . . "Case studies" . . . . . "Case studies"@en . . . . . . . "Strategic retail management text and international cases" . "Strategic retail management text and international cases"@en . . . . . . . . . . "Strategisches Management" . . "Strategisches Management." . . . "Gestion." . . "Economics/Management Science." . . "Economics/Management Science" . "Commerce de détail." . . "Commerce de détail Gestion." . . "Beschaffungsplanung" . . "Economie de l'entreprise." . . "Einzelhandelsbetrieb." . . "Retail trade -- Management -- Case studies." . . "Retail trade Management Case studies." . "Logistik" . . "Économie politique." . . "Performance-Messung" . . "Strategische Unternehmensführung Detailhandel." . . "Science économique." . . "Marketingpolitik" . . "Detailhandel Strategische Unternehmensführung." . . "Springer-Verlag." . . "Einzelhandel Strategisches Management Fallstudiensammlung." . . "Commerce de détail Gestion Cas, Études de." . . "Retail trade." . . "Marketing." . . "marketing." . "Gestion stratégique." . . "Affaires." . . "Business." . . "Retail trade -- Management." . . "Retail trade Management." . "commerce de détail commerce international stratégie de l'entreprise." . . "Einzelhandel" . . "Einzelhandel." . "Springer Fachmedien Wiesbaden GmbH" . . "Sales/Distribution/Call Center/Customer Service." . . "Economics." . .