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Visual Marketing From Attention to Action

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take. Rather than being c.

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  • "This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take. Rather than being c."@en

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  • "Aufsatzsammlung"
  • "Kongress"
  • "Ann Arbor (Mich., 2005)"
  • "Electronic books"@en
  • "Electronic books"

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  • "Visual Marketing"
  • "Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]"
  • "Visual Marketing From Attention to Action"@en
  • "Visual marketing from attention to action"@en
  • "Visual marketing : from attention to action"
  • "Visual marketing : From attention to action"

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