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http://worldcat.org/entity/work/id/864048974

Powerlines words that sell brands, grip fans, and sometimes change history

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of.

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alternateName

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  • "words that sell brands, grip fans, and sometimes change history"
  • "Kuai su da zao ni de wen an ning ju li"
  • "快速打造你的文案凝句力"
  • "Powerlines"

author

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creator

description

http://schema.org/description

  • ""Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher"
  • "Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of."@en
  • "Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time.Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign.Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building.Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)."@en
  • ""Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher."
  • ""Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher."@en

genre

http://schema.org/genre

  • "Livres électroniques"
  • "Electronic books"@en
  • "Electronic resource"

name

http://schema.org/name

  • "語不驚人誓不休 = Powerlines : 快速打造你的文案凝句力 : words that sell brands, grip fans, and sometimes change history"
  • "語不驚人誓不休 : 快速打造你的文案凝句力"
  • "Yu bu jing ren shi bu xiu : kuai su da zao ni de wen an ning ju li"
  • "Powerlines words that sell brands, grip fans, and sometimes change history"@en
  • "Powerlines words that sell brands, grip fans, and sometimes change history"
  • "Yu bu jing ren shi bu xiu = Powerlines : kuai su da zao ni de wen an ning ju li : words that sell brands, grip fans, and sometimes change history"
  • "Powerlines : words that sell brands, grip fans, and sometimes change history"@en
  • "Powerlines : words that sell brands, grip fans, and sometimes change history"
  • "Powerlines Words That Sell Brands, Grip Fans, and Sometimes Change History"@en
  • "Powerlines Words That Sell Brands, Grip Fans, and Sometimes Change History"

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