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The Innovation Handbook How to Profit from Your Ideas, Intellectual Property and Market Knowledge

This important book seeks to find the characteristics and processes that distinguish truly innovative companies and to provide management tools that will inspire, deliver and commercialise new ideas. It is based on the findings of a huge research programme undertaken over a two-year period by the Design Council and the Innovation Unit at the UK Department of Trade and Industry. This programme set out to identify and recognise 1000 'millennium products' and to analyse the companies behind them.

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  • "This important book seeks to find the characteristics and processes that distinguish truly innovative companies and to provide management tools that will inspire, deliver and commercialise new ideas. It is based on the findings of a huge research programme undertaken over a two-year period by the Design Council and the Innovation Unit at the UK Department of Trade and Industry. This programme set out to identify and recognise 1000 'millennium products' and to analyse the companies behind them."@en
  • "This book is divided into thirteen key sections : new innovation ; innovation premium ; how innovation is changing ; innovation techniques ; research models ; innovative capability ; collaborations and partnerships ; ready for market ; competitive position ; early stage ventures ; IP fit for purpose ; world rights / international reach ; innovation finance. Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, design, technology, brands, intellectual property, finance, marketing and management, it discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value. --from back cover."
  • "This book is divided into thirteen key sections : new innovation ; innovation premium ; how innovation is changing ; innovation techniques ; research models ; innovative capability ; collaborations and partnerships ; ready for market ; competitive position ; early stage ventures ; IP fit for purpose ; world rights / international reach ; innovation finance. Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, design, technology, brands, intellectual property, finance, marketing and management, it discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value. --from back cover."@en
  • "This book explores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace. It is divided into twelve sections: the innovation premium, moving up the value chain, forms of innovation, sources of innovation, new frontiers, the creative organization, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation, and what to do when a product is copied. Designed as a practical guide to the effective management of ideas and knowledge, this book is aimed at leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of expert opinion in strategy, design, technology, brands, intellectual property, finance, marketing and management, the book discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value. --"
  • "Provides a detailed examination of the process of innovation, and how to turn intellectual property into profitable products and services through copyright protection and enforcement, brand protection and product registration."@en
  • "Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way these points of difference are created and commercialized is changing. The difficulty for most organizations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model. In devoloping new pro."
  • "Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way these points of difference are created and commercialized is changing. The difficulty for most organizations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model. In devoloping new pro."@en

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  • "Electronic resource"@en
  • "Electronic books"@en
  • "Ressources Internet"
  • "Llibres electrònics"
  • "Livres électroniques"

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  • "The innovation handbook : how to develop, manage and protect your most profitable ideas"
  • "The Innovation Handbook How to Profit from Your Ideas, Intellectual Property and Market Knowledge"@en
  • "The innovation handbook : how to profit from your ideas, intellectual property and market knowledge"@en
  • "The innovation handbook : how to profit from your ideas, intellectual property and market knowledge"
  • "The innovation handbook : How to profit from your ideas, intellectual property and market knowledge"
  • "Innovation"@en
  • "Innovation"
  • "The innovation handbook how to develop, manage and protect your most profitable ideas"@en
  • "The innovation handbook how to develop, manage and protect your most profitable ideas"
  • "The innovation handbook : how to profit your ideas"
  • "The innovation handbook : how to develop, manage, and protect your most valuable ideas"
  • "Innovation : harnessing creativity for business growth"
  • "Innovation harnessing creativity for business growth"@en
  • "Innovation harnessing creativity for business growth"
  • "The innovation handbook how to profit from your ideas, intellectual property and market knowledge"
  • "The innovation handbook how to profit from your ideas, intellectual property and market knowledge"@en

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