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The Creative Business Guide to Marketing. ; Selling and Branding Design, Advertising, Interactive, and Editorial Services

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  • ""Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys--word of mouth, referrals, and occasional promotions--are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business."--"

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  • "The Creative Business Guide to Marketing. ; Selling and Branding Design, Advertising, Interactive, and Editorial Services"
  • "The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services"
  • "The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services /Cameron S.Foote"