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http://worldcat.org/entity/work/id/864328576

Crossing the chasm : marketing and selling disruptive products to mainstream customers /

Examines marketing strategies for high-tech products and why they differ from those in other industries.

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  • "Examines marketing strategies for high-tech products and why they differ from those in other industries."@en
  • "Examines marketing strategies for high-tech products and why they differ from those in other industries."

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  • "Crossing the chasm : marketing and selling disruptive products to mainstream customers /"
  • "Crossing the chasm : marketing and selling disruptive products to mainstream customers /"@en
  • "Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers"
  • "Crossing the Chasm. ; Marketing and Selling Disruptive Products to Mainstream Customers."