The Elgar Companion to Consumer Research and Economic Psychology

"This major reference book provides an authoritative analysis and survey of consumer research and economic psychology from Acculturation to Work Effort. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners."
"This major reference book provides an authoritative analysis and survey of consumer research and economic psychology from Acculturation to Work Effort. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners."@en
"International in scope, this volume provides an in-depth overview of the present state of knowledge and theory in the fields of consumer research and economic psychology."
"Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge."@en