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Kellogg on branding the marketing faculty of the kellogg school of management

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies.

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  • "The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts, including brand positioning and designStrategies for launching new brands, leveraging existing brands, and managing a brand portfolioTechniques for building a brand-centered organizationInsights from seni."
  • "The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies."@en
  • "Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability."
  • "Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:ulliThe latest thinking on key branding concepts, including brand positioning and designliStrategies for launching new brands, leveraging existing brands, and managing a brand portfolioliTechniques for building a brand-centered organizationliInsights from senior managers who have fought branding battles and won/ul This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities."@en

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  • "Electronic books"
  • "Electronic books"@en
  • "Aufsatzsammlung"

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  • "Kellogg on branding : the Marketing Faculty of the Kellogg School of Management"
  • "Kellogg on branding the marketing faculty of the kellogg school of management"@en
  • "Kellogg on branding the marketing faculty of the Kellogg School of Management"
  • "Kellogg on branding the marketing faculty of the Kellogg School of Management"@en
  • "Kellogg on Branding The Marketing Faculty of The Kellogg School of Management"
  • "Kellogg on branding : The marketing faculty of the Kellogg School of Management"
  • "Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management"@en
  • "Kellogg on branding : the marketing faculty of the Kellogg School of Management"

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